According to a recent study by Microsoft, the average adult loses concentration when viewing advertising after only 8 seconds. For a business owner that is a very crucial window of time. In less then 10 seconds you want to get your brand recognized and remembered by as many people as possible. A great way to achieve this goal is to put your marketing at street level and directly in front of people performing their daily activities. Read on as we offer a few suggestions of ways in which you can hit the streets.
Build Brand Awareness By Utilizing Your Outdoor Space
Exterior signs are an excellent way to build brand awareness in your community. Many times they are a new customer’s first impression of your business. Branded canopies, awnings and channel letters are two great examples of outdoor signage with a proven track record.
Dress up your windows with vinyl graphics
When used together with your other signs, the addition of vinyl lettering can be a great way to attract more traffic. Not everyone will be able to see a banner that is hanging up high, or inside the building. Instead of buying more banners, vinyl lettering can be placed directly in your windows. This message can either mirror the main message of your banners or other signs, or it can be used for a specific sale or event.
Use Yard Signs
Custom yard signs are one of the most cost-effective street level marketing solutions available. You can even print in full CMYK color on both sides, increasing your message’s visibility and your return on investment. They are extremely durable as well as easy to install and extremely mobile.
By including street level marketing into your strategy you can be seen by people while they are out living their daily lives and spending the most time. Contact Valle Signs today and let us assist you in creating a streeet level marketing plan that is right for your company.